

The third reason is that verifying your business can protect it from anyone who might act as a representative of your business and claim the listing as their own. GMB profiles look more consistent and trustworthy when they’re optimized and edited by the actual owner. The second reason why having a GMB listing is crucial is that, according to Google, verified businesses are twice as likely to be considered reputable by users. For this reason, it’s very important to have control over the information that’s included under your GMB profile. This means that if you have a GMB listing, your chances of appearing in the Local Pack are much higher than if you just focus on ranking factors such as links, reviews, citations, etc.

Moreover, GMB signals (proximity, categories, keyword in business title, etc.) make up 25% of all ranking factors in the Local Pack.

Only after that will you be able to make changes to your business info across Google, view listing stats called Insights, upload new photos, publish posts, respond to customer reviews, and so on. Google has to confirm the physical location of your business and check whether you’re authorized to own a listing.
GOOGLE VERIFY MY BUSINESS VERIFICATION
The first and most important reason for GMB verification is dead simple – you won’t be able to manage your business information in Search, Maps, and other Google properties unless you verify it. Why verifying your GMB listing is so important In this article, we analyze every possible way of verifying your listing, look at all the hidden pitfalls you may face in the process and show you where to seek help in case you experience any difficulties. Many people fail or even forget to verify their listing, lose postcards or don’t receive them at all, miss obvious points, and, as a result, struggle to find any solution. But upon taking a closer look, you’ll see that there’s much more to it. You get clear instructions from Google and verify your listing.
GOOGLE VERIFY MY BUSINESS CODE
What letter would you be more happy to get other than the acceptance letter from Hogwarts? A letter from Google! Especially if you’re waiting for your Google My Business verification code to be inside the envelope.Īt first glance, the process seems pretty straightforward. Blog / Google SERP / The ultimate list of methods to verify Google My Business
